Some things are a win. Other things, those that are mutually beneficial between two parties, are a win-win. And sometimes, though infrequently, relationships can hit that rare Triple Lindy — a win-win-win for all involved. The relationship between models, webcam affiliate sites and networks may be one such scenario.
Put simply, webcam affiliate sites are just another piece making up the massive world of affiliate marketing. There are three big pieces to affiliate marketing. First, you have the party with the goods: the entity selling something. For our purposes, this is the cam network and “the goods” is you, the model. Then you have the affiliate — a person or entity that is marketing and driving traffic to the goods. There are multiple models by which affiliates are compensated for their marketing efforts (per click and per sale, or conversion, are two examples). And finally, we have the consumer, who has that thing we are all looking for: money.
People sometimes have mixed feelings about affiliate sites. On one hand, they add an additional party to payout per dollar generated. So, if they help drive traffic to your room, they are getting a piece of your per-minute rate, too. On the other hand, they deliver “found traffic” that you or your network may not otherwise have access to — so they create work opportunity and money by directing consumers to you. That’s worth paying for.
I have often noticed affiliate site representatives who promote models in a very unique way on Twitter. For instance:
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? https://t.co/LTED9QoVzn@chaturbate #chaturbate #AphroditeGirls Retweet #Boudoir #jmg #new pic.twitter.com/UDJTSoMuGZ
— johnboy (@johnboyt_2) January 5, 2017
I wanted to know more about what was up with these guys — to understand how they help models get more people into their rooms, while also getting some benefits themselves (and clearly benefiting the networks) — so I talked to @johnboyt_2.
John is a webcam affiliate marketer on Twitter, currently with almost 35,000 followers. He’s in his early 30s and runs the Chaturbate affiliate site ScarlettBabes.com and the Flirt4Free affiliate site RealModelsOnline.com. He explained how his type of promo marketing helps models, networks and him make money.
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YNOT Cam: Tell us about yourself. Who are you?
John: My name is @johnboyt_2 on Twitter. I’ve been around cam models a long time, years in fact, as a fan and friend.
I’ve always enjoyed and been around cam models. My first experience was LiveJasmin. Being around often, I’ve become a very open person when it comes to chatting and learning more and more about the business. I’d move around to different sites like Flirt4Free and Cam4. I eventually found Chaturbate a very nice place to be and spend most of my downtime there. Over time, you start to learn things about webcam sites and one common problem among the model community is traffic for cam rooms and converting it to tippers. This led me to help promote models via social media.
What got you into being an affiliate?
I found out about being an affiliate after @xCriskorax, who I’m a fan of, lost her account on Chaturbate. When starting her new account, she struggled for users and followers. I started my Twitter account around this time, and I began posting links to her room. Over time, other models saw my posts and they would follow me. I started to retweet their posts too.
I saw some models posting using affiliate links, but at the time I didn’t know what an affiliate was. I Googled the word, did some research and emailed Chaturbate about joining their affiliate program. After Chaturbate helped me to join, I could direct my twitter traffic to other cam models’ rooms by using different links and also by tagging their Twitter handles in tweets. As a reward for new sign-ups and delivering new fans to models, I’d get some commission if they spent money.
Do you help promote other things for models besides announcing when they’re online?
Other models started to follow me after noticing my posts for @xCriskorax, looking for the same support. I’d post similar tweets for other cam models when they followed my Twitter, and I also retweeted their posts. They would thank me for my tweets, so I kept doing it. Then, what began as a way to help one model turned into promotion for all cam models. Ultimately, more Twitter followers means more traffic and more potential clients to make money, not only from webcam, but also the other business cam models sell through. Things like social media, videos, toys, contests, etc.
How much commission do you earn from channeling all this traffic?
I send Twitter traffic to different sites: Flirt4Free, LiveJasmin, Streamate, MyFreeCams and Cam4. I’m also affiliate — meaning I have my own affiliate site — with two of these sites: Chaturbate and Flirt4Free.
[The networks] offer different programs for different types of affiliates. If you just want to post links on Twitter, Chaturbate offers you link codes that if you receive a sign up, depending on which program you’ve chosen, you receive different payout and benefits — anything from free tokens to spend with models to revenue share where you receive 20 percent of the money spent by the users you’ve signed up with your link. There are other options too, if you have an existing website and want Chaturbate ad pop-ups or even a white-label option where you can edit the color of the existing Chaturbate site and create your own domain. ScarlettBabes.com is my Chaturbate white-label site.
The current Chaturbate link code program I use is the rev-share program. I receive 20 percent of any money spent by new sign-ups under my links and $50 on any new broadcaster that signs up who has earned $20. Also, if I can sign up any affiliate members, I’ll receive 5 percent of what they make from their sign-ups.
What is your affiliate relationship with F4F?
The Flirt4Free affiliate [program] is a very new affiliate [program] for me. They offer similar options to Chaturbate: the tools to make your own white-label and point to a domain — mine is RealModelsOnline.com — ads and other promo tools for existing website owners. They also offer links that you can post on Twitter to send traffic directly to cam rooms on Flirt4Free. The program I currently use is rev-share. I’ll earn 20-30 percent of money spent on models by new sign-ups under my links.
Why is Twitter a good place for affiliates like you?
Twitter, unlike other social media platforms — Facebook or Instagram, for example — has fewer rules regarding adult content. Basically, this means cam models and affiliates can post a lot of adult content without fear off being banned or reported. They do have rules regarding your Twitter header and avatar: You can’t have adult content there. This can get you suspended or even banned.
Do you have any key strategies you use to shape your tweets?
When I post a tweet, its goal is to get as much engagement as possible. It’s important to always use the Twitter handle of the model. I will always include a link that directs traffic to the model’s room, regardless if she’s offline or on. This link could also be to my white-label sites or an affiliate link.
I also include an image or video of the model I’m promoting — something she has already posted on her Twitter timeline. I try to ask for permission for images or videos from models. Videos get more engagements than images, I’ve found. I always use hashtags, sometimes three or two. Without them, your tweets don’t do much, so I always include them. I also sometimes include a “call to action” phrase — click here, join, live, free chat, enter, adult chat — something to make people click.
I’ll pin tweets too my profile too. This can be “babe of the week” or even “babe of the day.” These tweets will have a higher engagement than any other tweet I post. When you pin a tweet, it’s the first tweet new followers see if they click on your Twitter profile.
Do you ever run into problems with all this tweeting?
Cam models are very open with me, and it’s very rare that I need to delete tweets for any reason. I’m very respectful of the work models do. Models are always the ones in control. I’ll never record shows or grab GIFs of live shows to post on Twitter. For me, this is unprofessional and breaking the [Digital Millennium Copyright Act notice] that many models have on their videos. And just so you know, it’s possible to have these videos removed, if requested, if you see any account doing this without permission.
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Dang! So much good stuff, and so many ways to help and support one another. John was also kind enough to share a list of other legit (in his view) people and accounts helping to support models on Twitter via affiliate marketing:
@CamGirlzParty
@hashphish
@picturemanpromo
@bearhugcamgirls
@LOfCG
@RT4CAM
@TheCamGirlArmy
@Mfc_Cb_Camgirls
@JuiceLizard
@OQ_69
@soletsdoit
@heronotzero2013
@ChaturbateBlog
@Teddys_takeover
@JOKEREMPIRE
Teamwork — it makes the dream work!
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For you ’80s movie buffs out there, there is nothing better than a Triple Lindy. Check out this dive from Back to School (1986):
