Why Become a Luxury Brand as an Adult Creator? (Part 1)

Rebranding is one of the humblest and smartest things you can do for your business. It takes self-love, courage, a positive mindset, and a fine-tuned strategy. It’s breaking the guilt of past marketing decisions and embracing your full potential. If you don’t already consider yourself a luxury, here is your loving reminder that you put out a curated persona and craft personalized experiences for your clients. Hence, the symbolic value of your brand is high.

In other words, you’ve already had what it takes to become a luxury brand for a long time. 

Now that we’ve brushed out the impostor syndrome, it’s time to face the truth. Why do some creators get away with skyrocketing prices and others don’t? Well, as with all matters in the porn industry, it all comes down to promotion. You decide how you want to show up every time your ideal client lands on your website, social media, streaming session, or private show. The presentation of your offer matters. Having a magnetic presence is essential. That’s where luxury branding gets you ahead in the market. 

What is a Luxury Brand? 

In the words of Larkin Love, ‘luxury’ is “the inflation of something’s symbolic value over its functional value.”

It is expensive for its class of goods, and public perception.  A luxury brand is the sum of the identifying features of a good associated with high quality, detail-oriented aesthetics, and perceived exclusivity. Luxury brands are expensive yet not overpriced since they hold great value in the eyes of consumers. In the luxury market, brands don’t try to appeal to everyone because everyone won’t be able to find value in their offer. This may sound exclusionary, but it is a result of having a very detailed buyer persona, and a polished, rare, difficult-to-get identity. 

The Values of a Luxury Brand (Part 1) 

If you want to build a luxury brand, your offer should encapsulate the following values:

Exclusivity

There needs to be a barrier to accessing your services (i.e., a paywall, a booking, a deposit), or the idea that there is a scarcity of your time, energy, resources, content, etc.

Therefore, your offer should not be available all the time to everyone in all formats.

“Scarcity creates urgency. Urgency drives sales,” says Larkin Love. 

Meaning

A luxury offering is relevant to their customer’s life and lifestyle. Be the ultimate expression of your client’s sexual fantasies.

What is the ultimate expression of special treatment, acknowledgment, and satisfaction in your niche?

Make it clear in your copy, visuals, and advertising. 

High Quality and Excellence 

As buyers, we anticipate that paying four figures for a custom video means it’s going to be better than paying a hundred for it.

Whether this is true or not, it depends on the consumer. However, this is the general perception of a luxury purchase. We associate expensive things with good craftsmanship and excellent performance. 

Creative Expression 

Watch the details of your aesthetic. Put care and attention into your visuals. We may all do the same- to various degrees of creativity and amusement – but we all have our signature performance and deliverance. 

Stay tuned next week to YNOT Cam for Part 2!

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Main photo credit by Arsham Haghani from Pexels.
First image credit by VIRGIMALDONADO from Pexels
Second image credit by Andrea Piacquadio from Pexels
Third image credit by inna mykytas from Pexels
Fourth image credit by Folajimi Famosaya from Pexels
Fifth image credit by Luis Quintero from Pexels
Sixth image credit by Dijanynni Kiratza from Pexels

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A candid young lady with an over-the-top personality, Linda Ashford is the friend you can always talk to without feeling judged and get a good laugh afterward! You’ll always find a good thing to read from her. Follow her on Reddit and Twitter.