As sex workers, we provide our clients with unique experiences curated thanks to the added value of our experience, knowledge, and creativity. While customer satisfaction may be linked to your sales techniques and personal magnetism, you can attract clients with more disposable income if you market yourself as a luxury brand.
To succeed in this endeavor, you should know the values of a luxury brand, which we started to elicit in the first part of this article. So, go check it out if you haven’t yet.
The Values of a Luxury Brand (Part 2)
Sophistication
Your adult entertainment persona should have culturally rich interests. You are an interesting person interested in the world. Curate a personal brand identity of someone who has ambitions, passions, and relatable experiences. Nurture an elegant and consistent ethos.
Experience
Spending on luxury goods gives you a one-of-a-kind feeling. For some, it’s escapism, for others, it’s a self-esteem boost or an identity affirmation. There’s nothing like the thrill of self-indulgence.
Why do people like luxury brands?
It’s a mood boost!
We anticipate a lift in confidence and a powerful feeling when purchasing luxury.
Prestige and status in the eyes of others
While porn consumption habits are kept private, users may feel called out by the person they’re supporting and be perceived with high status. For example, in token sites or public pay-for-play rooms. Other times, they’re hyped up privately with a personal message, and this is what makes the expense worth it.
The perception of top quality
If someone has an underlying sense of superiority, buying themselves the best class of things will always be their first option. This is what we know as the “I deserve the best” syndrome.
Entertainment and celebration
“They think that doing something special and spending on something extravagant will compound their joy,” says Larkin Love.
The desire for authenticity
They want the “real deal.” Even though we capitalize on people’s sexual fantasies, a fan’s obsession for realness is very deep. Reinforce your authenticity. Showcase it on your social media.
Why rebrand as a Luxury Adult Content Creator?
Insulation against recession
The luxury sector is not immune to economic recession, but it is super resilient. Since luxury brands foster high levels of loyalty among their customer base, their business stays in balance even if the gross of their sales comes from 20% of their clientele. Therefore, if you grow a fanbase with regular disposable income, you’ll be just fine when other brands are struggling.
Each customer spends more money
You’ll get fewer people and make bigger sales. This is great if you’ve suffered emotional and physical burnout before. Plus, your clients have bigger chances to repeat their purchases. Of course, there are always exceptions, but isn’t that awesome?
Less stress and reduced customer service needs
When it comes to pricing, “going for the less common denominator is not going to help your customer service needs.” Thus, even if you will no longer be for “the every-man” and lots of people will complain about your prices, those that purchase your value offer will probably be less demanding and nit-picky than the average content buyer. Exceptions do apply yet, overall, your clients will need less handholding.
Consistent purchases
You’ll have more opportunities to solicit gifts, tips, wish list items and upsells.
Final thoughts
Fine-tuning your marketing as an adult luxury content creator can be the kick you need in, so prepare yourself to polish your value proposal, and ascend to new heights.
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Main photo credit by Anna Avilova from Pexels.
First image credit by Anete Lucina from Pexels.
Second image credit by El gringo photo from Pexels.
Third image credit by Los Muertos Crew from Pexels.
Fourth image credit by Antoni Shkraba from Pexels.
Fifth image credit by RDNE Stock project from Pexels.
Sixth image credit by Anna Shvets from Pexels.
Seventh image credit by Daniel Olivier from Pexels.
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A candid young lady with an over-the-top personality, Linda Ashford is the friend you can always talk to without feeling judged and get a good laugh afterward! You’ll always find a good thing to read from her. Follow her on Reddit and Twitter.
