A decline in membership site sales and success can cause confusion to the independent artist in the adult entertainment business. You’re there, your work is there — but what’s going on?!
For many cam stars and content creators, there may be a question of whether you need a full website, blog or self-sustained web page for your business. With many independent clip sites, cam sites and apps to generate an income, managing a blog or website can seem redundant and overwhelming. You may ask yourself, “With everything I have going on and every tool there is to serve up my work to potential fans and followers, do I spend the money and invest the time required to run a website or blog for my brand on top of all that other stuff?”
In short: Yes, yes you do.
We are going to discuss why it’s not just a good idea — it’s essential — that you have a self-sustained website to manage your brand and function as you home base. This goes for cam models, content creator and/or all online virtual personalities. We are also going to discuss how to maximize available features, tools and resources to your benefit.
Why you need YOURNAMEHERE.site to function as your home base online
There are lots of reasons, really:
1. Create a one-stop-shop
Your brand should most definitely have a domain to represent your online visibility. With your blog or website, this will be the one place that will sustain and remain consistent when other sites either close, you decide to remove yourself or for whatever reason you are banned and your link is no longer active.
2. It’s all about you
Your website will not compete with other stars and brands as it focuses on everything about you. Your links, your thoughts and feelings, your events and special contests or whatever you are doing can be showcased on your website without competing with other names, brands and events.
3. You are in control
Having a full website or blog keeps you in control with how your brand is presented and what you want to make available for your viewers.
4. SEO
Having a website with effective SEO helps you get on the top of search engines — which, rather than tube site content being the first thing an engine shows searchers, that’s a good thing.
Now, how do you use this thing?
So, you have a website now. Here’s the next big question: How do you actually use your website or blog to maximize your brand awareness, convert viewers into paying customers and market yourself?
Determine whether you are going to manage a free site/blog and/or a members website behind a paywall. The difference is a free blog does not charge to browse all of the features of the site but will link to locked content and sites. A pay site will require payment to enter the photo galleries, video galleries and other features you have behind the pay wall.
Next, we need to identify the type of content you produce and what your brand has available to the viewers. Here is a list of content you can create and/or incorporate into your website.
Live cam shows: Use the affiliate embed code to make your chat room available on your website. Encourage your viewers to sign up, enter your chat room and tip you. This will help you generate income via two methods: tips and affiliate referrals.
Recorded cam shows: These can be used to sell as independent video sales and/or content for your members subscription site if you have one.
Video content: Videos you film and make available in your pay site video gallery
Photosets: Photosets you make available in your pay site photo gallery
Blog posts: Written posts that can be erotic stories, personal experiences and/or other writings that help you show more of your personality
Audio files: Whether you create actual audio files, record phone sex calls or detach the audio from a video, audio content is available in your pay site gallery.
Bonus content: Cell phone photos, short videos, saved Snapchat content, vacation photos, behind the scenes content, etc!
As you can see, there are several ways to update your blog or website virtually daily with a different type of content per day. Using scheduled live shows, blog posts, bonus content and recorded cam shows as “fluff” content in between exclusive video and photo updates helps you give your subscribers plenty to do throughout the month and keep them wanting more.
Lastly, you will want to have all of your links and various other places where you sell content, affiliate links and social media where your site traffic can find you. This will help you direct your traffic where you want them to go, if they aren’t joining your site or even if they are!
Ultimately, the name of the game is being in control of where you send those who are searching for you — or, where you direct the traffic yourself. Social media accounts, other profiles and sites can ban you for various reasons and, for whatever reason, you could be sending traffic to sources that won’t eventually lead to you.
Its almost time for my members show! https://t.co/ikNQr7xcyS pic.twitter.com/MpuWCh5sSz
— 👑𝕻𝖑𝖆𝖙𝖎𝖓𝖚𝖒𝕻𝖚𝖟𝖟𝖞👑𝓠𝓾𝓮𝓮𝓷𝓸𝓯𝔹𝔹𝕎 (@PlatinumPuzzy1) May 24, 2020
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Kari “Platinum Puzzy” Anthony is an events trailblazer in the adult industry community. She created and organized BBWFANFEST, the first BBW niche trade and awards show recognizing plus size performers, and BBWCAMHOUSE — the first live 24-hour voyeur house filled with curvy adult stars, cam performers, dancers and more. Email her at platinumpuzzy@ynotcam.com.
Background header image by Miguel Á. Padriñán via Pexels.
