You’ve heard it before. You’ve heard it roll off the tongues of others in the biz, like, no kidding you know exactly what this is — affiliate program. Affiliate program and also its sibling, affiliate marketing.
For many of you, reading the words “affiliate program” is like a foreign language. And no joke: It’s okay not to know what this is because stuff like this is rarely explained. Until now.
Affiliate programs can be very useful and powerful, but they are often overlooked as a result of not knowing what they are and how they work. An affiliate program is a referral bonus given by a company, person or business when you — the affiliate — refer a paying customer or generate a sign up for their website.
“Affiliate Program,” what?
Like many things, learning the vernacular is half the battle. Here is some terminology you should have on-hand when you are diving into exploring affiliate marketing and programs.
Niche: A specific topic or vertical. Example – if you are promoting BUSTY cam girls, your niche could/would be “BUSTY LADIES”
PPC (Pay Per Click): In a PPC based affiliate program, the affiliate is paid a commission whenever someone clicks on their affiliate link to the merchant, whether or not a sale or lead is generated..
PPL (Pay Per Lead): In a PPL based affiliate program, the affiliate is paid a commission whenever a lead is generated. A lead could be a form filled out, a quote requested or whatever else the merchant has specifically identified as a commissionable lead.
PPS (Pay Per Sale): In a PPS based affiliate program, the affiliate is paid a commission whenever an actual sale is generated.
Payment Threshold: Payment threshold is a dollar amount an affiliate has to accrue before being paid.
Recurring Commissions: Recurring commissions are paid on the initial signup of the customer and continue to receive commissions as long as the customer continues to pay for the service.
So what do you do once you’ve signed up for an affiliate program? You promote it!
You can use the same methods you use to promote your own cam shows or other work activities online: social media, your blog, your website, email marketing (make sure you are following the rules!) and landing pages.
Why promote someone else’s stuff as an affiliate?
Utilizing affiliate programs is a way for your efforts to pay off long after you have done the initial work. If you put the links in blogs, for instance, and people are reading it long after you post, their clicks and joins generate commission while you cam, vacation or even after you are no longer in the business.
What are the benefits of affiliate program advertising?
The benefits of affiliate program advertising are that you are promoting other products, services and online material that doesn’t require you to invest anything more than your time. If you combine affiliate marketing with your current cam show promotions, for instance, you can potentially increase your income long after you log off.
What affiliate programs do I sign up for?
There are so many… Start with the cam site(s) that you work for! Many sites like Streamate, Chaturbate and Cams.com offer an extra earning potential by using specific links when promoting your own profile. Expand to other sites you work for like SextPanther or Niteflirt. If you use toys online, look to see if your favorites have affiliate programs. You can sign up and when your regulars buy something, you will get an affiliate bonus too.
You have nothing to lose with a little bit of affiliate advertising work daily. Increase your sales and create a limitless earning potential with affiliate marketing. It’s really a useful puzzle piece to add into your overall online strategy.
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Kari “Platinum Puzzy” Anthony is an events trailblazer in the adult industry community. She created and organized BBWFANFEST, the first BBW niche trade and awards show recognizing plus size performers, and BBWCAMHOUSE — the first live 24-hour voyeur house filled with curvy adult stars, cam performers, dancers and more. Email her at platinumpuzzy@ynotcam.com.
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