As the most adult-friendly of the major social media platforms, Twitter is an indispensable part of many models’ marketing and messaging tool kits — but sometimes you have something to say that just doesn’t work well when it’s split up across a long thread.
This is where Twitter’s live video broadcasting feature comes in handy, allowing you to communicate with your followers and fans in greater depth. It’s also relatively “in person” … ehh, so to speak.
But what about those times when you’d like to broadcast live, but you’re just not looking or feeling your best? Maybe it’s a bad hair day, maybe it’s a bad boob day or maybe you’ve just been binge watching something when you should have been sleeping.
Point being, when you don’t have the necessary time or willpower to get gussied up for the camera, what then?
TechCrunch recently reported on Twitter’s new audio-only live broadcasting, which sounds to me like it’s made for these sans time/willpower days. Using the same “go live” function already available on the Twitter iOS app, there’s now a button you can tap to select an audio-only broadcast. Voice only, no video!
The feature has been available for beta testers for a while now, but with Twitter CEO Jack Dorsey recently tweeting that he’s “looking forward to what folks do with this” it appears the function is out of beta and ready to roll for a much broader audience.
Looking forward to what folks do with this https://t.co/273orcivil
— jack (@jack) September 7, 2018
I’m kinda sorta joking about the bad hair/boob/ass day thing — everyone one loves realness, come on — but an audio-only broadcast might be a nice way to shake things up a bit, both for your followers and fans, as well as for yourself. It could be a great way to tease your upcoming shows or just to change things up and encourage people to focus on how sexy and alluring your voice is. And as we know, Amberly Rotherfield has plenty to say about that.
While availability of audio-only broadcasting is limited to the iOS Twitter app and Periscope right now, those two platforms still reach a lot of people. I’m also sure that if it catches on, Twitter will make it available more broadly. Plus, the limitation only applies to who can record audio – users of all the different Twitter platforms are able to see the recordings and play them back, according to TechCrunch.
Another nice feature of the audio-only broadcast function is that just like with Twitter’s live video, you’re able to various stats relating to your broadcast. This includes the number of viewers who listened to the live broadcast, the number who replayed the audio later, the amount of time people listened and other measures which let you know about your broadcast’s reach. And we should all be aware of how important stats like this are.
For anyone who has toyed with the idea of launching a podcast of their own, Twitter’s new function also gives you a way to test the waters of an audio-only format to see if it’s for you – as well as a way to practice and sharpen your skills in front of a (hopefully!) friendly audience of people who already follow your tweets, before taking the plunge in a full-fledged show of your own.
can we say twitter is venturing into podcast space with this audio only broadcast feature?
— Bloggs .J (@lamid_e) September 14, 2018
Like @Jack, I’m looking forward to hearing what people do with this new tool – and, more specifically, whether it catches on as another means of brand building and engaging with fans.
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Arizona denizen Mila Ryan loves all things internet tech — almost as much as she loves her two rescue kitties, Jordan and Emmett.
Image via Cedric Delalande.
